Lawson: "It's been a mental year and it's gonna finish with a bang" - Looking ahead to V Festival 2013

The excitement and anticipation for this summer’s V Festival is hotting up, with just days to go until the gates of Hylands Park and Weston Park open up to campers and spectators for a weekend of incredible live music.

But it’s not just the visitors who are counting down the days…

Adam Pitts, Andy Brown, Joel Peat and Ryan Fletcher, better known as hit boyband Lawson, have been telling me what they’re looking forward to about V Festival, and what fans can expect from their set.

Lawson are no strangers to the V Festival crowd, having played on the Arena Stage in 2012. But with a string of success following them over the past year, it’s no surprise that they’ve been chosen to open the festival on the 4Music stage on Saturday 17th August.

Their latest single ‘Brokenhearted’ featuring American rapper B.o.B is the group’s fourth track to reach the UK Top 10, following the success of ‘When She Was Mine’, ‘Taking Over Me’ and ‘Standing In The Dark’.

After four years together as a band, 2013 is definitely set to be their biggest year yet.

Adam, drummer of the band, said: “It’s been a mental year already and it’s gonna finish off with a bang.”
“We're off to American for a month or so, we have a new record coming out in October and then we're touring the UK and Ireland too.”

Lawson’s ‘Everywhere We Go’ tour will start in New York for a 9-date US run, before Adam returns with lead vocalist Andy, lead guitarist Joel and bass guitarist Ryan for a 15-date UK tour.

So it seems that V Festival is just the start of a busy few months for the group.

This is your second time performing at V Festival. Is it a date you look forward to on your calendar?

ANDY: As a band, performing live is our favourite thing to do. It's how we started and if we could do a gig every single day then we would.

JOEL: Festival shows are particularly important for us as they allow us to perform in front of a more diverse sort of crowd usually. People who might not necessarily know the band or particularly like the band – they're one of the best crowds for us to play in front of as it gives us a challenge to win them over!

What do you enjoy about festivals in comparison to your theatre and arena gigs? What makes a festival special?

RYAN: Rain or shine, festival crowds are always up for a good time. They're there for the whole day, usually getting pissed up, it always makes for a great audience.

ADAM: We love going to festivals as punters anyway so we love playing them ourselves now. We always make sure we go and check out some of the other bands playing when we can.

What other acts on the V Festival line-up are you hoping to see?

ANDY: We're all massive Kings of Leon fans and have seen them play a bunch of times, so we'll be checking them out again.

RYAN: We start our US tour the day after V Festival so we can't go too mad, but definitely a few beers and seeing the likes of Jason Mraz and Calvin Harris sounds like a good day.

What song on your set-list is your favourite perform?

ANDY: I'm really enjoying playing a lot of our new songs which will be on our new record. We're still learning them and getting them properly tight, but they're some good songs in my opinion.

RYAN: Standing In The Dark is my favourite. Always a great sing-a-long moment.

ADAM: Everywhere You Go is going down well at the minute. It wasn't a single for us, but it's the name of our forthcoming tour and we open the set on it.

What can the V Festival crowd expect from Lawson and your setlist this year?

ANDY: I think people of all ages and genders will enjoy a Lawson set. We rock things up a fair bit, but there's those moments you can jump up and down to and have a good time in there as well.

Do you have any tricks up your sleeves?

JOEL: We've been doing a cover of a big dance song lately so no doubt we'll pull that out of the bag again.

Do you have any pre-performance rituals?

ADAM: We all do different things. Andy spends ages steaming and warming up his voice. I normally bang random bits of furniture with my drumsticks.

RYAN: We listen to different songs to get us pumped – usually Kings Of Leon or The Script. Sometimes a bit of country music too.

What will be on your V Festival rider to prepare you for your performance?

JOEL: We once read somewhere we asked for plasma TV's and fresh clean underwear. The reality is we just ask for beer, cider and popcorn.

For updates on Lawson’s tour dates and upcoming releases, follow @LawsonOfficial on Twitter or visit Lawson's Official Site

V Festival Countdown!

There’s just two weeks to go until some of the biggest names in the music industry arrive in Hylands Park in Chelmsford and Weston Park in Staffordshire for one of the best weekends of the summer.

Over 180,000 visitors will travel to Chelmsford to help celebrate V Festival’s 18^th birthday in style with the support of over 70 performers across four stages.

Line-Up

International Queen of Pop, Beyoncé, will join Tennessee rockers, Kings of Leon, to headline the festival on 17^th and 18^th August.

Beyoncé, who will perform in Chelmsford on Saturday night, will be making her only European festival appearance at the festival and her first UK festival appearance since headlining Glastonbury in 2011.

Kings of Leon are no strangers to the V Festival stage, having headlined the festival in 2010. With undeniable festival anthems in their back catalogue, including ‘Sex On Fire’ and ‘Use Somebody’, the Followill brothers can always whip the crowd into a chorus.

Their sixth studio album titled ‘Mechanical Bull’ will be released at the end of September, so spectators can expect to hear many new tracks in their set, which will close V Festival in Chelmsford on Sunday night.

Beyoncé will be joined (on Saturday in Chelmsford and Sunday in Staffordshire) by Irish-trio The Script, ‘The Voice’ judge Jessie J and Liam Gallagher’s Beady Eye.

Joining Kings of Leon are V-Festival-veterans Stereophonics, Scottish-sweetheart Emeli Sandé and DJ Calvin Harris.

Other returning artists on the bill include Essex-boy Olly Murs, who will complete his hat-trick of performances at the festival in his home-county, as well as Labrinth, Ellie Goulding and Scouting For Girls. They will be joined by V Festival newcomers Two Door Cinema Club, The Vaccines and X Factor-winner James Arthur.

Chart-favourites Rita Ora, Little Mix and Fun will also be appearing over the August bank-holiday weekend.

Bob Angus, one of three of the festival’s directors, has recently explained the process behind booking acts.

“We look at what’s currently out there and popular with the general public and try to get them, it’s as simple as that’.

“We ask ourselves who’s the hottest, most popular act right now, and we go after them.”

Craig Hayward, 22 from Folkestone, agreed with this. Having attended V Festival for the past 4 years, amongst many other festivals, he said: “It’s the best all-round festival on offer in the UK, simply because you get a bit of everything.”

“They always have a really good variety of acts from different genres, which attracts a variety of different people, which produces a great atmosphere.”

Price

So what price can you expect to pay to see some of the world’s top artists?

Prices start at £89 for a day ticket, but you would have to save £160 for a weekend ticket or £185 for a camping ticket.

Iona Rawson, 17 from Chelmsford, says she ‘would be silly not to go to V’ but is still shocked at the increase in ticket prices.

“The price has risen dramatically due to the celebrities performing and tickets are now ludicrously just under £200 when they used to be just over £100, but this is a price I can realistically be expected to pay for all musical events.”

“This year I look at is as I’m paying more for the camping experience than I am V Festival itself. By day it is a family event but by night it is party central.”

Despite any appreciation for the nightlife or line-up at V, a recurring issue is the price. Tickets may have sold out, but have organisers narrowed their demographic with a steep price that excludes a younger generation, particularly of students, who struggle to pay for a ticket?

Krina Patel, 18 from Essex, said: “Beyoncé is by far the greatest act V has ever managed to secure. But, I was a fool to think that I could afford a weekend ticket. I don’t actually earn enough to cover the cost of a ticket and still have enough money for university.”

Nevertheless, V Festival continues to sell-out each year and if world-class artists like Beyoncé are consistently topping the bill, people will manage to find the money to pay for their ticket to the most electrifying and exciting weekend of the summer.

Effect on local residents

Aside from the price of a V Festival ticket, This Festival Feeling have investigated further to find out the true price V Festival has on Chelmsford, and even more locally, Writtle, the small village where Hylands Park can be found.

Local residents, Margaret and Don Smith, live just a 10 minute walk from the V Festival site and are fed up with the annual event.

“We live on a private road that is usually quiet. The festival causes a lot of youths to come down our road and we don’t like the anti-social behaviour that follows, particularly as a result of alcohol and also the litter that they leave.”

For business owners however, it’s a slightly different story.

Barry Long, Landlord of the Rose & Crown Pub in Writtle, said: “V Festival is good for our village. Our pub and the shops get really busy and it definitely boosts revenue if you’ve had a bad start to the year.”

Anne Martin, landlady of the Sir Evelyn Wood pub, just a one minute walk from the V Festival site, says that she has ‘never had a hint of trouble’ over the V Festival weekend.

Just a stone’s throw from the site, the pub is a popular destination for many festival go-ers, with many punters returning each year.

Mrs Martin, who has been running the pub for more than 14 years said: “V Festival is wonderful for us. There is always such a wonderful atmosphere. We see people returning year after year and it’s lovely.”

Nevertheless, living and working so close to the site of one of the country’s most popular festivals will inevitably have some drawbacks, particularly for Anne, with the closure of her road. After much inconvenience, Mrs Martin complained to Essex County Council and managed to attain several passes to show to the officers who stand at the top of her road to allow local taxi firms to access the pub.

In recent years, Anne has found the festival to be slightly more ‘self-contained’, with many visitors utilising the food and drink stalls in the park and campsite instead of returning for a drink in the pub.

“If you’re being inconvenienced you want to join in. If this continues we may not get the financial benefit that the chaos is worth.”

“Even so, I do always look forward to it.”

Despite many expectations, a Tesco superstore situated just a 10-minute walk from the V Festival site say that they only get ‘a little bit busy’, perhaps as a result of the festival’s self-contained nature described by Landlady, Mrs Martin.

The Tesco store’s Duty Manager Darryl John said: “We get a flood of people in the morning for food, water and alcohol and also to use the toilets, but it’s nothing massive.”

Is it worth it?

Whilst some local residents may find the festival a nuisance, it seems that for just two days in the year, the advantages heavily outweigh the disadvantages. V Festival benefits the area financially and in terms of reputation, helping to put Chelmsford ‘on the map’. 

Richard Branson’s Virgin team and the V Festival organisers provide residents of all ages with an exciting date in their calendar, enticing some of the world’s biggest stars to the newly-crowned city of Chelmsford, compensating for the short-term noise and traffic disruptions. 

A year on... Is Grimmy the just successor to Moyles?

“So, er, this is actually happening.”

Nick Grimshaw’s uneasy first words reflected the reluctance of the nation, who listened in anticipation on Monday 24th September 2012 to hear the voice of the next generation of the breakfast show.

The latest RAJAR listening figures, however, reveal that many of Chris Moyles’ older listeners may have not been as pleased with his replacement. From 6.73 million listeners when Moyles left the breakfast show, the 6:30-10am slot has faced a slight decrease to an average audience of 5.9 million.

It is considered that some devoted fans of ‘The Chris Moyles Show’ may have switched their allegiance to Radio 2. The station’s flagship morning show, fronted by Chris Evans, has swelled in support with almost one million extra listeners, allowing Radio 2 to extend their lead as the UK’s most popular breakfast radio programme.

Nevertheless, Grimmy’s introductory figures stand side-by-side with Moyles’, who started the Radio 1 Breakfast Show in 2004 with 5.93 million listeners; just marginally higher that Mr Grimshaw.

So it’s not all doom-and-gloom for the 28-year-old from Manchester.

Ben Cooper, controller of BBC Radio 1 and 1Xtra, will be particularly pleased with the effect Grimmy has had upon introducing nearly a quarter of a million extra listeners in the 15-24 age bracket within his first three months as the breakfast show host. A recent BBC trust document had outlined Radio 1’s need to lower the station’s audience age profile, which the placement of Grimshaw has certainly accomplished.

Research has found that over the past five years radio listening among 15-24 year-olds has fallen by 16.9%, with Grimshaw’s dramatic spike in listeners from this age category proving to be a meaner feat than originally considered.

In a world where radio is no longer the only source of new music, teenagers tend to turn to online sources to access the music they want, but Grimshaw’s chat, funny features and celebrity guests appear to have enticed listeners ahead of these online competitors.

In fact, the ‘Radio 1 Breakfast Show with Nick Grimshaw’ currently holds the highest proportion of 15-24 year-olds in any Radio 1 breakfast ratings for three years.

Veteran Radio 1 listeners who were discouraged from tuning in due to the apparent desired cull of older listeners could have been deterred even further after Grimshaw’s highly-speculated first song, Jay-Z and Kanye West’s ‘N***as In Paris’.

Grimshaw’s audacious charm shone through this decision, ignoring any inner obligation to conform by playing a more BBC-friendly track; Grimmy says himself: “the ruder and cruder the lyrics, the better. Obnoxious hip hop is my favourite genre.”

Grimshaw’s bold selection represents his connection with the intended young demographic and his true love and devotion to music.

Following a long stint on the prestigious 10-till-Midnight slot, playing his favoured current artists and trendy-tracks alongside best friend and DJ Annie Mac, Grimshaw has had to become accustomed to a reduced sense of choice. Nevertheless, he has still managed to fill listener’s ears with an abundance of Jessie Ware, Aluna George and his personal favourite, One Direction.

Within his first show, Grimmy name-dropped the boy-band a grand total of 23 times, as well as continuously referencing Harry Styles, who he is repeatedly snapped with by the paparazzi on the celebrity party circuit.

There is no doubt that having Styles as a close companion will irrefutably attract teenage listeners, particularly females, with whom this ‘1D’ star is the figure of their infatuation as the UK’s current teen-heart-throb.

As a friend-to-the-stars, Grimmy’s phone book is a list of the country’s elite with models, Kate Moss and Agyness Dean, joining Lily Allen, James Corden and former flatmate, fashion designer Henry Holland, as potential victims of his most popular radio feature ‘Call or Delete’.

Who would have thought that the most efficacious and creative item of one of the biggest radio programmes in the UK would come in the form of a practical joke?

The feature suffered unnecessary criticism, however, in light of the Australian DJ prank-call scandal, despite the “rigorous editorial procedures around the use of hoax calls on air” that a BBC spokesperson outlined. Nonetheless, the show took a minor hiatus in the wake of the death of Jacintha Saldanha, the nurse who took her own life after revealing medical details about the Duchess of Cambridge to Australian radio presenters.

The respectful decision is likely to have derived from Grimmy’s faithful production team, who are undeniably, the secret of his success.

The reliability and resourcefulness of Grimshaw’s ‘breakfast clique’, which includes producer Matt Fincham, assistant producers Ian Chaloner and Fiona Hanlon, and social media producer Laura-May Coope, enables the continuous output of an entertaining show with engaging features, impressive guests and amusing dialogue.

Left to right: Fiona Hanlon, Matt Fincham, Ian Chaloner, Nick Grimshaw

It is without hesitation that the team behind a breakfast show are of equal significance to the presenter in regards to the overall success of the programme. You must simply take a look at Grimshaw’s predecessor to understand the sheer magnitude that the supporting voices on the show can have.

The Chris Moyles show became renowned for its prominent zoo-format that combined the participation of multiple contributors, including sidekick Comedy Dave, newsreaders Dom and Tina, producer Aled, plus assistant producers, a role which Fincham previously held.

It was initially envisioned that, the transformation of the breakfast show would include the removal of this format, a particular wish held by Ben Cooper. Within the first few weeks, this was somewhat apparent, but Grimshaw’s familiarity with having another agent, whose contributions he could deflect from, became increasingly evident.

Similarly to his predecessors Moyles, Evans, Sara Cox and Zoe Ball, Grimshaw also has a wealth of experience in television. The introduction of his voice to people’s mornings will not be too unfamiliar, with many acquainted to hearing his Northern tone at sunrise when watching T4 and Freshly Squeezed, which Grimmy fronted between 2007 and the shows’ culminations in late 2012.

It seems that the RAJAR statistics highlight an even further increase of younger listeners to Radio 1, with Channel 4’s teenage morning audience redirecting to Radio 1 to follow Grimmy since the axing of T4 in December 2012.

There can be no denying that Moyles was one of the most talented and passionate radio broadcasters of his time, but like all things, everything must come to an end. There could have been no better substitute than Nick Grimshaw, who has embraced the role with observable dedication and a great hunger for the entire industry.

To a station that has faced a bout of negative coverage in the media in recent months, Grimmy is a breath of fresh air and evidence of a strong and lengthy future for Radio 1.